Take a closer look at the facts.
Scientific evidence from thousands of experts points to one conclusion - the richness of life on Earth is at serious risk. Natural habitats and resources are being destroyed. Finely-balanced systems are collapsing.
We know more than ever before about our planet - and about what makes life tick.
The evidence comes from credible worldwide bodies and independent experts such as:
- The United Nations
Its Millennium Ecosystems Assessment found that species are disappearing 1,000 times faster than would happen naturally.[i]
- The UN Environment Programmes
UNEP says 80% of new chemicals introduced between 2002 and 2003 as medicinal drugs were developed from, or inspired by, natural products.[ii]
- International Union for the Conservation of Nature and Natural Resources
IUCN said in 2009 that 1 in 5 mammals are threatened with extinction.[iii]
- World Bank
It says 1.6bn people depend on forests for their livelihoods.[iv] Many of them are the world's poorest.
Putting a price on it
Economists have estimated that if we had to pay for fresh water, healthy soil and pure air it would cost more than the value of the entire global economy.[v]
We can't wait until our life-support systems have collapsed before we bail them out.
We can't afford to lose it. We need to act now.
[i] Millennium Ecosystem Assessment, 2005, Living Beyond Our Means: natural Assets and Human Wellbeing, Island Press, Washington DC
[ii] United Nations Environment Programmes (UNEP), Global Environmental Outlook 4, 2008, Ch5 p181
[iii] IUCN Red List of Threatened Species 2009 update
[iv] Economics for the Environment Consultancy (EFTEC), The economic, social and ecological value of ecosystem services a literature review, p15
[v] The Economics of Ecosystems & Biodiversity (TEEB) interim report, 2008, p29.