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Demand ethical investment

Ethical investment is a way of investing that can put pressure on companies that harm the environment or people. It is also a way of promoting firms that do progressive work like providing renewable energy.

Image of protester (with lifeboat) demonstrating to Norwich Union the consequences of its investment in climate change

 Protester demonstrating to Norwich Union the consequences of its investment in climate change

With ethical investment, you aren't investing in some companies whose practices don't match your own personal views. You can also influence companies to improve their ethical or environmental record.

There are many ethical products on the market:

In each case, an expert uses your money to buy and sell investments (usually shares) whilst following agreed ethical criteria - such as avoiding excessive polluters or arms manufacturers.

  1. Thinking of investing?
  2. Already have investments?
  3. Have shares?
  4. Have a pension?
  5. Want to do more?

Thinking of investing?

If you're thinking of investing money for the first time, you need to find an independent financial advisor (IFA).


Already have investments?

If you are already committed to an investment plan, and you're concerned about the ethical or environmental impact, there are some important questions to ask.


Have shares?

If you hold shares personally, and you are worried about the ethical performance of the company, do write and tell the managing director. If nothing improves, you could even threaten to sell your shares. Remember, as a shareholder you have more influence.


Have a pension?

If you have a pension, send a letter asking them to tell you what their ethical investment policies are. The address will be in your annual pension report or, if you have an occupational pension, you can get the address from your employer. For more information see:

Top 100 UK pension funds - how ethical are they?
(PDF) July 2001
A review of the current pensions available and an explanation of how they were ranked

Sample letter

Dear Pension Fund Trustee,

I believe it is important for my pension scheme to take social, environmental and ethical issues into account and that this is in my best interest as a future pensioner. I would like to see this explicitly addressed under the Statement of Investment Principles.

Please could you also let me know if you have any measures for assessing environmental risks in the investments you make. I am particularly concerned about the possible impact on my pension from threats like climate change.

Yours sincerely,


Want to do more?

For more comprehensive suggestions on what you can do, please read our briefing:

Investing in a Better Future - Ethical pensions, insurance and investments
(PDF - 152K) May 2003
Guide to investing in companies with a good environmental and ethical policy.


To view PDF files you will need to download Adobe Acrobat Reader. Visually impaired users can get extra help with these documents from access.adobe.com.

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Last modified: May 2008