Archive of materials

13 July 2010

This page is divided into the following sections:

• 2010 campaign guides
• 2009 campaign guides
• Top tips and briefings
  Relevant throughout the campaign, including working with farmers and engaging your MP
• Props and materials
  Stand out from the herd.

2010

Summer of Action 2010

Action Guide for 2010's Summer of Action (PDF† 373KB)
Everything you need to know about running a Food Chain Campaign summer of action as we build our MOOvement for planet-friendly farming.

Earlier campaign guides

Private Members Ballot action guide (PDF† 315KB)
Everything you need for 3 weeks of livestock lobbying

Food Chain 2010 action guide (PDF† 628KB)
All the details for planning your 2010 Food Chain campaigning

Additional resources

Food chain actions - all the stats (PDF† 563KB)
See how many postcards and emails your MP was sent in 2009

Template letter to candidates (PDF† 39KB)
An example of how you might write to candidates introducing them to the issues

2009

Food Chain Fortnight 2009

Food Chain Fortnight action guide (PDF† 531KB)
Everything you need to know about the Food Chain Fortnight.

Frequently Asked Questions (PDF† 181KB)
Some brand new FAQs to help with the fortnight.

Sample press release - piñata action (Word 45KB)
This can be modified to publicise your piñata photo stunts.

Sample press release - pop-up animal action (Word 35KB)
This can be modified to publicise your pop-up animal photo stunts.

Sample MP invitation (Word 86KB)
This can be used to invite MPs to your events.

Evaluation form (Word 37KB)
Please fill this in after you've finished your Food Chain Fortnight.

Giant spoon prop (PDF† 152KB)
Giant spoon prop - Welsh version (PDF† 142KB)
Download and print your own giant spoon prop.

Speech bubble prop (PDF† 517KB)
Speech bubble prop - Welsh version (PDF† 534KB)
Download and print your own speech bubble prop.

Summer of Action 2009

Summer of Action Guide (PDF† 955KB)
Everything you need to know about running a Food Chain Campaign summer of action. 

Food Chain roleplay script (Word 128KB)
A fun and engaging way to explain the issues.

Food Chain roleplay presentation
(Powerpoint 3.9MB)
An optional extra to provide visuals for the Food Chain roleplay.

Local Food Chain stories (PDF† 139KB)
Are your local shops and farms already helping to fix the food chain? This guide tells you how to find out.

Food Chain picnic - sample press release
(Word 51KB)
This sample press release can be modified to help publicise your Food Chain Campaign picnics.

Food Chain survey - sample press release
(Word 49KB)
This sample press release can be modified to help publicise the results of your Food Chain Campaign surveys.

Making your Food Chain sandwich boards (PDF† 285KB)
This step-by-step photo guide shows you how to put together your sandwich boards.

Top tips and briefings

Working with farmers?

Here are some great new guides for building up alliances with the farming community:

1. Building alliances with farmers (PDF† 112KB)
This short briefing tells you everything you need to know about why we're working with farmers and what you can do to help

2. Farmer engagement ideas (PDF† 84KB)
Don't know where to start? This is the document for you. Top tips including groups and organisations you can approach.

3. Take-home leaflet for farmers (PDF† 188KB)
These informative leaflets can be given to farmers who want a summary of our farmers work and the wider campaign. Print and fold (or request hard copies from [email protected])

4. Farmer engagement worksheet (PDF† 41KB)
Plan and keep track of your engagement work with this handy worksheet

5. Farmers briefing (PDF† 144KB)
This briefing is aimed at farmers who want to know more detail about the campaign.

6. Engaging with farmers (PDF† 104KB)
Finally, our tops tips for talking to farmers.

Meeting your MP

It's the single most effective way of getting heard - and it's nowhere near as daunting as you might think. Read our guides below.

Asking your MP to support the campaign (PDF† 95KB)
What does your MP need to do to support the Food Chain Campaign? This guide explains all.

Writing to your MP (PDF† 102KB)
All you need to know about keeping in touch with your MP.

Meeting your MP face-to-face (PDF† 99KB)
Visiting your MP might sound scary, but it doesn't need to be. This guide provides tips on organising a successful meeting.

Props and materials

If you need to order any of our Food Chain props and materials please get in touch with [email protected]

Postcards and cow masks

These come on an A4 sheet made up of two parts:

• Postcard
  Ask your MP to sign EDM 367 and attend the second reading of our Sustainable Livestock Bill (please send completed postcards to Friends of the Earth)
• Cow mask
  Can be coloured in, worn by children or collected up to add to the farmyard prop (see below)

Farmyard prop

We think the cow masks will look great collected together and put into their own farmyard. See p.11 of the action guide for all the details.

The prop can draw attention to your stall and will also look great in photos for the press - especially if you can arrange to hand it over to your MP and get the papers along.

Cow costumes

Come on, admit it - you've always secretly wanted to dress up as a cow! We have 40 full-body cow costumes that local groups can borrow. They're a great way to stand out from the herd and can be borrowed from us any time. Please contact Ollie ([email protected]) to arrange.

Leaflets

These are aimed at the most interested stall-goers or event participants. There's space on the backpage to add your local group contact details.

Sandwich boards

Stand out from the crowd with these DIY giant Food Chain props. Perfect for the high street or festivals - **only a few left**

Posters

These posters have blank space to fill in the details of your Food Chain events.

Badges

These are a giveaway to help attract people to your stall and sign a postcard.