Tips on raising your group's profile17 November 2010
Read our tips to help you become more visible in your local area. Contact your Network Developer for more advice too.
To make the best use of the materials, why not sit down as a group and go through the stages below to make sure you have everything covered.
Preparation
- What is it you're trying to do?
- Do you have the materials to do it?
- Which materials are you going to use?
- Once you've ordered them who will they be delivered to?
Plan your communications
- Who are you trying to reach?
- What's the one thing you want them to remember? How will you say this in a positive and engaging way?
- If you want to appeal to a particular type of person (eg young mothers), what's the best way to reach them? Put yourself in their shoes.
Writing and production
- Who's the best person in the group to write the materials? This may be one person or a small team.
- Do they have access to the internet to download any necessary templates?
- Do they have access to a printer or photocopier?
Distribution tactics
- How will you get the right message to the right people? Where are they?
- Does someone in your group have better access to them?
- Do you have people in the group who can get your materials out there? You may need a small team of people responsible for different tools.
Maintenance
- How will you know when the materials are running low? Why not put a contact sticker on the back of the leaflet dispensers, so that the shop keeper or librarian can get in touch when they need more?
- Do you need to update your communication? Maybe the campaign has moved on, or if no-one has shown interest, maybe you need to speak to your audience in a different way?
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