Books to help you win campaigns27 January 2011
Working hard on your campaigns, but not always achieving the results you want?
Discover how to campaign more effectively with some inspiring titles from The Book Depository - 5% from every order will be donated to Friends of the Earth.
The Protestor's Handbook
(Bibi van der Zee)
Journalist and activist Bibi van der Zee shows you how to plan, launch and fund a campaign. She gives step-by-step guidance on the best way to put pressure on politicians and businesses, plus advice and legal information about all the methods a protestor can use, from letter-writing and boycotts to protest marches and direct action.
Ban the Plastic Bag
(Rebecca Hoskins)
In May 2007, Modbury in South Devon became Britain's first plastic bag free town. This book takes the Modbury story and uses it as a call to action, entreating every village, town and city in the country to follow Modbury's example and Ban The Plastic Bag. An inspirational case study of how a local campaign was adopted nationally.
Social Media Marketing All-in-one for Dummies
(Jan Zimmerman / Doug Shalin / Lena West)
This guide shows you how to run a successful social media campaign. Learn about blogging, podcasting, and vlogging (video blogging); establish a Facebook and Twitter presence; use MySpace and other social media tools. Written by a business expert, but easy to adapt these lessons to help win your campaigns.
The Rax Active Citizenship Toolkit
(Jamie Kelsey-Fry / Anita Dhillon)
An essential and unique resource to make GCSE citizenship studies vibrant, engaging, student-led and enjoyable to teach. Equally useful for campaigners and activists, it's packed full of inspirational case studies and techniques to help you win campaigns.
Fighting the Banana Wars and Other Fairtrade Battles
(Harriet Lamb)
Harriet Lamb, Director of the Fairtrade Foundation, explores the extraordinary journey that Fairtrade goods make from farm to consumer - and uncovers the shocking cost of our demand for cheaper food. Fairtrade can transform lives and shows how extraordinary change can be achieved against all the odds.
How to Win Campaigns: Communications for Change
(Chris Rose)
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.
Digital Activism Decoded
(Mary Joyce (editor))
The media is abuzz with stories of citizens around the world using digital technologies to push for social and political change from the use of Twitter to Facebook. These stories have been published, discussed, extolled, and derided, but the underlying mechanics of this practice of digital activism are little understood. This new field - its dynamics, practices, misconceptions, and possible futures - are presented together for the first time.
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