News

How to shout louder
5 May 2010

Taking part in Shout about 2009? Here's some advice to help you get it all together

Shout about 2009 is drawing near - we hope you're looking forward to a brilliant week of
activities 2-6 March.

This year's theme is about involving local people and authorities in tackling climate change.

One great way to do that is to set an inspiring example. Letting the world know about the brilliant things you've done during Shout about week is a
great idea.

How can I publicise our activity week?

Contact us at shoutabout@foe.co.uk we may put your story on the Friends of the Earth website or feature it in our Shout about review magazine.

Or why not invite someone from your local authority to see the work you've put together during the activity week?

Your local newspaper or radio station may well be interested in covering the story. Download our press release template and read our tips (below) to make sure they get the message.

How to write a great press release

News has to be new

Journalists are always looking for fresh stories. Make sure you send out your press release before or during your event, so the story isn't stale.

Think what is special about your event. What sets it apart from other happenings in your area?

Start with that in mind and you'll stand a better chance of catching a journalist's attention.

Human touch

People are much more interested in what other people say and do than they are in dry statistics. Try to give your press release a bit of human interest.

Include short, effective quotes from students and teachers in the press release, telling the story of the activity week in their own words.

If you've got any celebrities or public figures on board, make sure you put them in the press release too.

Local heroes

Emphasise what is unique about your event and underline its importance to the local area.

The local press exists to serve your region, so they'll be interested in benefits for local people and plans to improve the area.

Complete the activities in the third booklet of the Shout about resource pack and you'll have plenty for them to write about.

Follow it up

Journalists receive a great many press releases every day. If they don't contact you of their own accord, make a friendly phone call to their office to enquire if they plan to cover your story.