Why did we take a giant phone down Oxford Street?

Rich Hines

29 November 2012

It wasn't because we're masochists. It wasn't because we just love dressing up. It wasn't even because we wanted an excuse to blare out Stevie Wonder to morning shoppers (especially that song).

Why then? It was because we wanted to grab the attention of mobile phone store managers, and get them to raise the concerns of the Make It Better campaign with their suppliers.

Want a go yourself? Download our letter to shop managers and visit your local shops. A 6-foot smartphone costume is optional.

Rich Hines, Activism team