Make It Better goes virtual14 February 2013
Welcome to augmented reality from Friends of the Earth.
You can now interact with the Make It Better campaign via your smartphone using the free Aurasma app.
Make It Better campaigns for products, including smartphones, that don't harm people or the environment.
See Aurasma in action for Friends of the Earth
Visit flagship Apple and Samsung stores to reveal our campaign graffiti on the store front. We've tagged stores in London, Bristol, Manchester, Liverpool, Birmingham and Southampton.
Or visit any Apple store to interact with iPhone signage in a whole new way.
You can watch our short film revealing the devastation caused by tin mining in Indonesia. Or email Apple and Samsung to ask whether they use this tin in their phones.
Get virtual
Aurasma is available as a free app for iPhones, iPads and some Android devices.
Your guide to using Aurasma:
- Download Aurasma from the Apple App Store or Google Play.
- Follow Friends of the Earth's channel.
- Visit one of our tagged Apple or Samsung stores to view our virtual store front overlay. Or any Apple store to interact with iPhone signage on the demonstration tables.
© Friends of the Earth
