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- Palm oil advert banned
- 2009
- 6 Billion Ways
- Amazon-activist priest backs Food Chain campaign
- Animals sing out for planet-friendly farming in new video
- Award-winning Richard Herring joins LIVEstock line up
- Biofuels like an extra half million cars on the roads
- Feeding the beast
- Comedy and music event for the Food Chain Campaign
- Festival-goers flock to our Food Chain farmyard
- Fix the food chain - the movie!
- Food Chain Campaign appeal - we're getting closer
- Food Chain campaign off to a sizzling start
- Fresh batch of tickets on sale for LIVEstock 2009
- Grub’s up
- Healthy Planet prize giveaway
- Hils Barker joins us for LIVEstock 2009
- Lounging on the farm
- MPs mount bucking bronco for planet-friendly farming
- New report says we can eat meat and save the planet
- Over 200 MPs get behind planet-friendly farming
- Palm oil advert banned
- Puppets bring 'Soy Story' to life in our latest film
- Q&A with Dr Camila Moreno
- Stars big up planet-friendly farming
Palm oil advert banned11 September 2009
An advert promoting palm oil as sustainable has been banned in the UK.
Forest cleared for palm oil plantation
The Malaysian Palm Oil Council (MPOC) published the advert in the Economist in April.
It claimed that palm oil was the green answer for biofuels and foodstuffs.
The Advertising Standards Authority (ASA) upheld the complaint made by Friends of the Earth in full.
Misleading claims
It stated that the advert misled the public by claiming production of palm oil as "sustainable and socially useful".
MPOC also used the advert to criticise those concerned with the environmental impact of palm oil production.
Our research shows that Malaysian palm oil production is not sustainable - it destroys forests, increases carbon emissions, and forces local communities off their land.
Kenneth Richter, Friends of the Earth biofuels campaigner
Further reading
False claims of Malaysian palm oil
Report exposing the claim that Malaysian palm oil is sustainable as untrue
Biofuels - the road to nowhere
The truth about biofuels
© Friends of the Earth
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