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Events Fundraiser

Closing date: Monday 7 January 2013 (1 pm)
Interview date: Monday 21 January 2013


  • Introduction
  • Role profile
  • Background
  • How to apply
  • Apply now

Introduction

Starting salary up to £30,155 - 35 hours - London

Friends of the Earth makes life better for people by inspiring solutions to environmental problems.

In this exciting role, you'll manage Friends of the Earth's flagship fundraising challenge event, the Big Green Bike Ride, and develop the range of sporting, challenge and community events that we offer. You'll be responsible for recruiting participants and supporting them as they raise funds and prepare for their challenge or event.

Joining our Fundraising and Supporter Development team, you'll need exceptional project management skills, an understanding of the fundraising events marketplace, an eye for marketing challenge events, and a natural ability to motivate and inspire people.

You'll need the imagination and drive to make the Big Green Bike Ride an ever bigger fundraising success and build it - and other events - into the future. Experience of community fundraising and challenge events are desireable.

We give all applications equal consideration.

Supplementary information:

Thank you for your interest in the role of Events Fundraiser within the Fundraising and Supporter Development team at Friends of the Earth.

We aim to ensure that everyone who comes into contact with Friends of the Earth England Wales & Northern Ireland is offered a whole menu of ways to engage that meet their interests and motivations, including a range of ways to support us financially, access to our campaigns and policy work and a consistently high standard of communication.

The Big Green Bike Ride is Friends of the Earth's flagship challenge event, which launched in 2012. Your role will be to manage the logistics of the event and to recruit and support participants as they raise funds and prepare for the 2013 ride.

You'll be responsible for producing and implementing a strategy for growing the event year on year. It's a fantastic opportunity to work with one of the UK's top campaigning organisations at a time when we are building on a well developed fundraising programme that has the potential to deliver even more.

We're looking for an enthusiastic, organised individual with a proven track record of growing participant numbers and income in relation to sports related fundraising events. You will have excellent planning and project management skills and significant and relevant experience of marketing and publicising to a variety of different audiences using a variety of media. Strong people and communication skills with an ability to inspire and motivate are a must.

Friends of the Earth has generic role profiles (with the role profile for this role also applying across Direct Marketing Officer/Supporter Development Manager/Supporter Recruitment Manager roles) and applicants should be aware of the specific responsibilities of this role.

As Events Fundraiser you will:

• Project manage, monitor and evaluate the Big Green Bike Ride, making recommendations that will achieve set objectives and budgets in the short and longer term
• Recruit participants through selection of marketing techniques and channels that deliver high results
• Be responsible for the running stewardship programme, supporting riders as they raise funds and prepare for the ride
• Champion the event internally, involving and engaging staff and volunteers in supporting and promoting the event
• Develop the range of challenge, sporting and community events that Friends of the Earth offers



Role profile

Role: Events Fundraiser

Home team : Direct Marketing

Purpose of role:

Develop and manage fundraising projects/programmes designed to meet Friends of the Earth's income targets through direct marketing projects/programmes to acquire new supporters and to retain and add value to existing supporters; to monitor performance and make tactical and strategic recommendations to enhance performance.

Reports to: Business Development Manager

Required to perform a combination of the following, depending on team/unit and experience:

Deliver outcomes:

Initiate, develop and manage projects in line with the DM strategy, plan and execute agreed objectives, determining theme and target audience to achieve agreed objectives such as acquisition/retention of supporters/donors, development of new channels, target volumes, net contribution and return on investment.

Manage the financial resources of projects; preparing regular financial and non-financial forecasts and reviews of the activities, acting on variances; manage expenditure to obtain best value for money and in accordance with Friends of the Earth's financial policies and procedures.

Monitor and analyse outcomes from projects and report regularly on progress and key learnings, including evaluation of cost effectiveness, levels of potential/acquisition and sustainability.

Work with other members of the Direct Marketing Team to ensure that all communications with supporters are part of an integrated supporter journey

Work closely with key internal staff to ensure a good flow of content for effective supporter communications.

Liaise with external agencies to agree all aspects of communications programmes, providing accurate briefs and ensuring that all copy is signed off appropriately, and that all communications accurately reflect the Friends of the Earth brand.

Manage the creative process, enure that the content of all output and materials, verbal and written, reflect Friends of the Earth's work and priorities.

Keep abreast of marketing trends and acquisition opportunities, and develop and maintain a testing programme to ensure that Friends of the Earth's supporter acquisition programmes are as cost-effective as possible.

Develop and maintain testing programmes for reducing attrition rates amongst all supporter segments, as part of the supporter journey.

Identify new market segments, develop test programmes for recruiting supporters from those markets, and roll out where investment returns are sufficiently high.

Work closely with all internal stakeholders to identify other potential groups of supporters from activist and campaigning groups, develop test programmes and roll out where investment returns are sufficiently high and internal repercussions are manageable.

Work with other colleagues in fundraising to develop a customer care strategy for different levels of Friends of the Earth donors.

Ensure that, wherever possible, all DM campaigns are integrated into overall fundraising and organisational campaigns, and that they are consistent with the activities of other parts of the organisation

Ensure that the projects meet overall direct marketing strategy objectives, liaising with the Direct Marketing Manager and fundraising/direct marketing colleagues as required to ensure fit with other core strategic activities and/or campaigns.

Responsible for delivering tasks agreed in project teams, prioritising between work arising from project(s) and other work, and working together with other project team members to meet project objectives in accordance with project management guidelines.

Develop others:

Support less experienced team members to develop a better working knowledge of specialist direct marketing activities.

Recruit volunteers including intern or placement students, government-sponsored trainee schemes and train, supervise and review their work.

May have delegated authority for allocating and managing the work of other staff or consultants.

Build relationships:

Represent Friends of the Earth externally to supporters and marketing agencies on matters relating to the section's activities.

Liaise with and maintain good relationships with external agencies, external consultants and the Supporter Services team at Luton to ensure effective implementation of recruitment and fundraising programmes.

Liaise with colleagues elsewhere in fundraising, communications and campaigns to ensure that fundraising effort reflects Friends of the Earth's strategic priorities.

Ideas and solutions:

Research latest fundraising developments and fundraising techniques that relate to own area of work in order to maximise effectiveness of direct marketing activities.

Contribute to the development of the direct marketing strategy and planning, including assisting the Direct Marketing Manager in preparing and agreeing income and expenditure forecast budgets and targets, and monitoring and tracking results.

Expertise:

Needs to have:

A good appreciation of the challenges and issues relating to own area of expertise.

Relevant fundraising/direct marketing or consumer marketing experience, in a business-to-consumer or charity context.

Proven experience of applying skills in recruiting, retaining and developing supporters/customers in own area of expertise: experience of customer care and/or customer relationship programmes.

Excellent oral and written skills with the ability to write, evaluate and proof audience appropriate copy.

Experience in negotiating with others and gaining agreement from suppliers when necessary, especially with respect to reputation management.

Experience of strategic, operational budgeting and financial planning: proven ability to analyse and interpret complex financial, performance reporting and marketing data and to draw conclusions/make clear recommendations based on evidence.

Proven organisational, project and time management skills, demonstrating effective teamworking and supporting others to deliver to agreed standards.

Knowledge of codes of practice, regulatory framework and complaints handling to meet FRSB requirements, as appropriate to the specialist area of work.

Focus of expertise:

Required to be Friends of the Earth's leading specialist in a specialist area of direct marketing, using specialist knowledge and expertise to support the delivery of the section's objectives and targets.

Focus of development:

Keeping abreast of fundraising trends and techniques, relevant regulatory frameworks and how these might apply to own area of specialisation.

Building broader organisational skills, including project management expertise.

Each of the role holders will need to develop expertise across each of the following disciplines:

Face to Face Donor Acquisition
Donor Acquisition
Digital Fundraising
Donor Development

Development will include project management, developing creative briefs, agency management, management of effective communication messages, donor care, maximising conversion rates and new donor development

Career stage: Specialist

Levels: SP1-7, reference at 4

Other essential requirements for the role-holder:

Role specific requirements:





Why Join Friends of the Earth?

Friends of the Earth is the UK's most influential environmental campaigning organisation and part of the most extensive environmental network in the world, but we can only be successful with a strong team of volunteers and employees. We look after our employees by supporting their learning and development with a range of benefits and a flexible employment package.

 

 

"Green is Working": green economy workers and supporters walking towards Downing Street

 

 

 

 

We see things differently and know there are ways to fix the problems on our planet:

  • We want to see nature being better protected and recovering.
  • And we want to see people across the world enjoying a better standard of living.

We're famous for:

  • Winning the world's first climate change law
  • That green recycling bin on your doorstep
  • Support for green energy.

Individuals are our lifeblood. We rely on people who want to protect the environment - and want to help.

So what's it like to work for Friends of the Earth? Well, here's what staff have to say:

 

 

The Bee Cause at Wimbledon 2012

 

 

 

 

'I've worked at Friends of the Earth for four years and I love it. The work couldn't be more important - campaigning for a world where everyone can survive and thrive - and our continued success on things like the Climate Change Act or saving the UK solar industry keep me really motivated.

We're relentlessly ambitious, trying to change politics to change the world. But our incredible supporters, local groups, volunteers and staff give me daily confidence that if anyone's going to do it, we will.' - Oliver Hayes, Campaigner

Adeela Warley, our Head of Communications, says:

  • It's rewarding because I am able to develop my professional expertise and apply this to the cause I passionately care about.
  • It's a privilege to work with so many expert, talented and hugely ambitious people who want to make the world a better place.
  • No two days are the same, there's always a new challenge and sense of achievement.
  • I'm proud to say I work for such a successful and well respected charity.

 

 

'It's so inspiring to be part of an organisation that is actually changing the UK for the better both through government with initiatives like the Climate Change Act and through influencing people's day-to-day values and behaviours with campaigns like our Bee Cause campaign. Across the organisation there is a feeling of possibility so it came as no surprise to me when my team, my line manager and HR were happy to help me make flexible working arrangements so that I could pursue university study outside of work'. -Duncan Walker, IS Solutions Analyst

 

 

Your Salary and Benefits
The starting salary is from £24,024 to £30,155 a year. For part-time hours, the salary is a percentage of that.

The maximum full-time salary is £36,997 a year.

We don't negotiate the pay levels, instead we ensure that everyone in our organisation is paid fairly by starting you on a pay level that reflects the knowledge, skills and experience you show us during the recruitment process.

Our pay structure rewards you as you improve in your job towards the maximum salary.

Holiday

Holiday entitlement starts at 25 days paid holiday per year. You get an extra day for every full year of continuous employment, up to a maximum of 30 days. Plus: we value and reward long service with extra days after 5, 10 and 15 years.

Pension

You can choose from a range of socially responsible funds. You can invest from 3% of your salary up to 100%; we'll match what you put in by up to a maximum of 7% of your salary. Don't forget - your pension contribution is deducted from your salary before tax is applied to the salary.

Life Assurance

We also provide life assurance for all our employees. We'll pay out 4 x your annual salary in the event of your death while you are employed by us.

Loans

We offer interest free loans (maximum total £5,000) for the following:

  • Season ticket - up to £5,000.
  • Bicycle - up to £5,000 to buy a pedal bicycle for travel to and from work.
  • Personal Development - up to £2,000 to pay for courses that are not work related.

Childcare vouchers

You can use some of your gross salary to buy childcare vouchers, as a 'salary sacrifice' scheme: this means you don't have to pay tax or National Insurance on the value of the vouchers.

Learning and Development

We want to ensure that at the heart of our organisation we have well-trained, well-performing, self-confident staff. To enable this, we offer a range of internal courses to all staff - and encourage new staff to participate in a number of those during their probationary period. We also support learning and development through external courses.

Flexi time scheme

We have a flexi time scheme which applies to most of our jobs. We all work our contracted hours between 8.00 am and 8.00 pm. If you need to work longer hours than your contract states, simply record that extra time and agree flexi leave with your line manager.

Flexible Working

You can apply for flexible working after six months employment. This can be:

  • Reduced hours
  • Job Sharing - two people sharing the same role.
  • Changing Office Location - working from a different office.

Discount card

Our staff card gives you discounts at local leisure centres.

Friends of the Earth Shop

www.foeshop.co.uk

Our online Shop stocks a great range of eco-friendly products. Staff and volunteers are entitled to 20% off everything.

Removal expenses

If you have to move home to take up employment with Friends of the Earth you may be entitled to claim up to £3,000 removal expenses. To find out if you qualify contact Human Resources.

Employee Assistance Programme

For any of our staff who wish to seek help through legal, financial or emotional advice, we have an Employee Assistance Programme, which is both free and confidential.

 

 

Friends of the Earth at the Wilderness Festival

 

 

 

A little bit more about us

Working culture

  • Our decision-making is based on a balance of three things:
  • Quality of a decision (not all decisions have to be perfect)
  • Timeliness of the decision; also are demands on staff reasonable?
  • Support: gaining understanding - support - delivery.

Diversity and equal opportunities

We judge a person on your ability to do the job - and nothing else.

Organisational structure

We have around 160 paid staff in our London head office and smaller offices across England, Wales and Northern Ireland. Volunteers make a big contribution in all these offices.

Everyone has a line manager who provides support, development and coaching.

Our strategy sets out what we aim to achieve, from here to 2050, with a number of long and shorter term targets:

A. Our Vision - the world we want to see: a new, positive relationship between people and the environment.

B. Our Mission is to unite, inspire and empower people to take urgent action needed to protect the environment for current and future generations.

C. Our current campaigns

  • The Bee Cause: to help save British bees from habitat loss, disease, and climate change.
  • Clean British Energy: to help millions of people around the country plug into affordable clean power and end the scandal of dangerously cold homes.
  • Make it Better: A new campaign from November, tackling the impacts of everyday high street products and brands, exposing impacts of some well-loved products, showcasing exciting eco-design alternatives and looking to ensure that the products we love are made in ways we like.

 

D. Our programmes: with our longer-term strategy, we also concentrate on:

  1. Climate and Energy Security: reducing the carbon impacts of the electricity sector and pushing for more renewable energy faster, and less energy waste.
  2. Land, Food and Water Security: ensuring we do not lose renewable resources and fresh water.
  3. Nature and Ecosystems Security: demonstrating the importance of a thriving natural world
  4. Economics and Resource Use: creating a vision of a green economy and how to achieve it.
  5. Fair and Planned Transition: developing our understanding of what a fair transition to sustainable development looks like in practice.
  6. Engagement: involving more people in our work with a thriving grassroots and a network able to bring about change.
  7. Organisational Excellence: by 2014 we will be equipped to deliver increasingly ambitious work for the rest of the decade.

How to apply

We want staff to share our vision and join in our success. We aim to recruit the best person for any vacancy. We communicate our vacancies widely and openly and are committed to giving all applicants fair consideration.

We use the information you give us in your application form to decide whether to invite you to interview. We want you to do the best application you can. Here's some guidance to help you.

First

  • Role profile first. This sets out what we are looking for under specific headings which we call the competencies of this role. You need to relate your experience to these same headings which appear on the application form.
  • Introduction (and supplementary information). This tells you about the work you will be doing if you are successful.
  • Background – the terms and conditions of this role and some of the benefits of working here

Applying

Please note : We're unable to sponsor a visa application for anyone who cannot supply the original of one of documents accepted under the Asylum and Immigration Act (1996) as evidence that you're allowed to work in the UK. Please do not apply if you cannot fulfil this legal requirement.

The headings in the application form match those in the role profile. Think about how well your knowledge, skills and abilities fit what we are looking for in the role profile and supplementary information. Don't just tell us that you have the skills listed in the role profile or say that you believe you can do the job. Under each of the headings please give us real examples of what you did, when and how you did it and what part you personally played.

Check you are free to come on the planned interview date. If not, please tell us on your application why you can't come and tell us when you are free to come.

Keep a copy of your application form before you submit it online or post it to us.

We send an automated email in response to online applications but can't acknowledge posted forms.

We encourage online applications but you can also download a copy of the application form as a PDF and post it to us.

Shortlisting

At least two people assess how closely your application matches what we are looking for and decide the interview shortlist. We contact shortlisted candidates by phone and ask them to come to interview.

Interviews

If we invite you for an interview we will ask you in more detail about what you have done so you might want to remind yourself what you wrote in your application and be able to talk to the interview panel about it. We often ask candidates to do a job-related exercise to help us assess their competence in particular areas; some are given unseen on the day of the interview, others you will be told about in advance of the interview so you can prepare. When we ask you to interview we will tell you if you will have to do an exercise. If we haven't contacted you by the interview date your application has not been successful.

Feedback

If we interview you we will let you know the outcome and are happy to offer feedback if you would like this. Many of our vacancies are very popular and if you are not shortlisted unfortunately we do not have the resources to be able to contact you and can’t give you feedback.


Apply now

To apply fill out the form below and click on Preview. You can save your application on the Preview page.

You will then be prompted to check the information you have entered before you finally submit the application form to us.

Have you applied for a job at Friends of the Earth before?
If so, you may be able to upload your previous application form data if it is in .fml format. Click on the Browse... button to locate the file and then click Load.

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Contact Telephone Numbers

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Asylum and Immigration Act (1996) as evidence that you are allowed to work in the UK.






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on direct personal knowledge of you and your abilities. All appointments are subject to receipt of references
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Meeting our requirements: relevant skills, knowledge and experience
Use the headings below to give examples that are relevant to the specific work we advertised showing how you meet our requirements set out in the Role Profile and Supplementary Information. Think carefully about the kind of examples you give and only use the same example under different headings if it brings out different things relevant to the heading. Don’t be modest about your achievements. Be realistic as we may ask you more at interview. Examples can be from paid, voluntary work or any other experience.










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Friends of the Earth may check the information given in this application form. I understand that if I deliberately leave out factual information or set out to mislead Friends of the Earth, they may disqualify me from consideration, or if they have employed me, it could lead to my dismissal.

We may also use the information if there is a complaint or challenge connected to this recruitment process.

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Equal opportunities monitoring form

Friends of the Earth is committed to ensuring that no applicant receives less favourable treatment on any grounds not relevant to good employment practice, i.e. on the grounds of gender, race, age, ethnic origin, class, sexual orientation or marital status.

In order to assist us in monitoring the effectiveness of our Equal Opportunities policy, we would appreciate it if you could answer the questions below. The information provided will be treated in strict confidence and this information will be removed on receipt of your application so that it is not available to those shortlisting or interviewing for the role. Completion of this section is voluntary and if you do not wish to answer any question(s), this will not affect your application in any way.





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Disability
Disability Discrimination Act 1995 defines a disability as :
A physical or mental impairment which has a substantial and long-term (lasting more than 12 months)
adverse effect on a person's ability to carry out normal day-to-day activities .

Do you consider yourself to have a disability?

Please tell us what it is and how it affects you.

Note : If your disability means you need any adjustments to take part in this selection please make
sure you have told us what these are on your application form so we can meet your needs .

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