Can I advertise with Friends of the Earth?

Yes. Advertising in our award-winning Earthmatters is a great way to reach our supporters.

"Expenditure on green goods and services has grown 18% over the past two years despite the economic downturn."

Co-operative Bank's Ethical Consumerism Report, 2010

Magazine profile

Earthmatters is full colour, A4 and printed on 100% post-consumer, recycled paper. It covers all major aspects of our work, environmental news and practical advice on green issues.

It is published three times a year (generally Feb, June and Oct) and sent to 60,000 supporters.

Readership

• Average age 30-55.

• Live in south east/west England.

• In the A/B group, earn £25k + and work in education, medicine or other professions, often self-employed and working from home.

• Have a variety of financial investments, are mail order buyers and own a small car.

• Well informed about environmental issues, socially aware and physically active.

• Interests: include reading, technology, current affairs, theatre, gardening, further education and foreign travel.

• Lifestyle: personal development, healthy eating, supplements, exercise (hiking/walking/skiing) and herbal remedies.

• Likely to have pets and be interested in animals and nature. 

Rates

Subject to VAT. Registered charities are exempt from VAT.

Discounts 

We offer a range of discounts on our display adverts:

• 10% series booking - book for 3 issues (ie 1 year);
• 10% introductory offer - for new advertisers;
• 10% agency commission.

Classified advertisements

£1.25 (inclusive VAT) or £1.00 per word for charities/not-for-profit organisations. Please email your text.

Inserts

£60 per thousand for charities/not-for-profit organisations. Reciprocal swaps can be arranged with like-minded organisations.

Production information

Booking deadlines

Issue 82 (June 2012) - Deadline March 2012 (exact date tbc).  Late bookings may be accepted if space is available.

Artwork

Please supply artwork in PDF, JPEG or PSD format. All fonts and images must be embedded in the file and all page elements must be encoded as CMYK. Please supply image files at least 100 per cent of the intended printed size. MediaBox and TrimBox dimensions must be defined.

Payment

Classified ads: Please make cheques payable to 'Friends of the Earth' and send to Earthmatters Adverts, Friends of the Earth, 56-58 Alma St, Luton LU1 2PH.

Display ads: Invoices will be issued on publication.

Receipt of payment will be sent on request only.

Cancellation policy

No refund will be given for any display advertisements that have been confirmed (either in writing or by phone) and are subsequently cancelled after the booking deadline.

Advertising policy

Confirmation of space for display adverts is subject to approval of artwork. Friends of the Earth will not accept adverts that conflict with its values and campaigns. The final decision will be made by the Earthmatters Editor.

We cannot accept adverts that make claims which we feel are unsubstantiated, nor can we accept adverts from political parties or membership organisations if they are for recruitment purposes.

Contact

For further details or to request a sample of Earthmatters, email us.