Can I advertise with Friends of the Earth?
Advertising in our award-winning Earthmatters is a great way to reach our supporters.
Expenditure on green goods and services has grown 18% over the past two years despite the economic downturn.
Co-operative Bank's Ethical Consumerism Report, 2010
Magazine profile
Earthmatters is full colour, A4 and our paper is totally recycled. Our printers hold EMAS certification - which means they care about the environment.
It's published three times a year (generally Feb, June and Oct) and sent to 60,000 supporters.
It covers the big things happening around our campaigns, environmental news and practical advice on green issues.
Readership
- Average age 30-55.
- Live in south east/west England.
- In the A/B group, earn £25k + and work in education, medicine or other professions, often self-employed and working from home.
- Have a variety of financial investments, are mail order buyers and own a small car.
- Well informed about environmental issues, socially aware and physically active.
- Interests: include reading, technology, current affairs, theatre, gardening, further education and foreign travel.
- Lifestyle: personal development, healthy eating, supplements, exercise (hiking/walking/skiing) and herbal remedies.
- Likely to have pets and be interested in animals and nature.
Advertising
Reach our supporters through a choice of display adverts, classifieds or inserts.
1. Display adverts
Rates
| Full page (inside) | £1,850 |
| Half page | £1,000 |
| Quarter page | £600 |
| Eighth page | £350 |
| Sixteenth page | £200 |
Subject to VAT. Registered charities are exempt from VAT.
Booking deadlines
Issue 84 (21 January 2013) - Deadline 5 December 2012.
Issue 85 (17 June 2013) - Deadline 22 April 2013.
Late bookings may be accepted if space is available.
Artwork
Please supply all artwork in print quality, with a minimum of 300 dpi ether in PDF, JPEG or PSD format. All fonts and images must be embedded in the file and all page elements must be encoded as CMYK. Please supply image files at least 100 per cent of the intended printed size. MediaBox and TrimBox dimensions must be defined.
| Mechanical data | Width x height |
| Full page with no bleed | 195 x 260mm |
| Half page horizontal | 195 x 128mm |
| Quarter page | 95 x 128mm |
| Eighth page | 95 x 64mm |
| Sixteenth page | 45 x 64 mm |
Payment
Invoices will be issued on publication.
Cancellation policy
Sorry, we cannot refund any display advertisements that have been confirmed (either in writing or by phone) and are subsequently cancelled after the booking deadline.
Advertising policy
Confirmation of space for display adverts is subject to approval of artwork. We only accept adverts that reflect our values and campaigns.
We cannot accept adverts that make claims which we feel are unsubstantiated, nor can we accept adverts from political parties or membership organisations if they are for recruitment purposes.
Contact
Our display advertising is managed by Ethical Media Sales & Marketing, specialists in environmental and ethical magazine sales.
Please get in touch with Michael York at michael@emsm.org.uk, or tel: 01865 811420 or 07780 847235. He'll be happy to advise on availability and rates to suit your business.
2. Classified adverts
We charge £1.25 (inclusive VAT) or £1.00 per word for charities/not-for-profit organisations. Please count telephone numbers, websites and postcodes as one word each. To book an advert, please email us. We will confirm your booking by return of email.
Please make cheques payable to 'Friends of the Earth' and send to Earthmatters Adverts, Friends of the Earth, 56-58 Alma St, Luton LU1 2PH.
3. Inserts
£60 per thousand for charities/not-for-profit organisations. Reciprocal swaps can be arranged with like-minded organisations.
To find out more, or request a sample of Earthmatters, please email us.
