Condoms turn students onto climate change

A hard-hitting climate change advertising campaign showing condoms covering a coal station chimney, a car exhaust and aeroplane engine will be launched in universities across the country on 5 November 2007 as part of Friends of the Earth's The Big Ask campaign.

The campaign, urging "Protection against Climate Change", aims to highlight that solutions to climate change do exist and that students have an important role in tackling it.

The campaign, aimed at students, has been funded by the Department for Environment Food and Rural Affairs (DEFRA) through its Climate Challenge Fund, which aims to promote understanding and awareness of climate change with a view to positively influence attitudes towards action to tackle it.

Friends of the Earth has developed the innovative campaign in partnership with leading ad agency, Clemmow Hornby Inge. The campaign runs for a four week period until 2 December.

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