Press release
ASA rules open letter from 'the Frack Master' misled the public - Friends of the Earth reaction

Following news that the ASA has ruled against an advert by Breitling Energy in The Daily Telegraph for misleading the public, Friends of the Earth energy campaigner Tony Bosworth, said:

"In the Breitling advert, one of America's most prominent frackers wrote that the UK had decades worth of gas, which would bring down prices for millions and cut greenhouse gas emissions - the ASA has ruled that these statements are misleading.

“Supporters of fracking claim that their opponents peddle myth and misinformation, but this verdict and a previous ASA decision against Cuadrilla for their ‘misleading advertising’, is a damning indictment of fracking industry spin.”

ENDS

Notes to editors

  1. The ASA’s verdict on the Breitling advert.
  2. ASA ruling against Cuadrilla brochure.
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Published by Friends of the Earth Trust