Archived press release

Friends of the Earth launches new website

14 June 2010

Green campaigning charity Friends of the Earth is re-launching its website www.foe.co.uk today (Monday 14 June 2010) to boost its campaigning reach and bring in a new generation of activists and fundraisers.

Following a four way agency pitch, Friends of the Earth appointed a team of digital marketing experts from Strange (www.strangecorp.com) to create the dynamic new website, which aims to maximise online reach and activism in the fight for a healthy planet.

Visitors to www.foe.co.uk will be able to find out how to put pressure on politicians for change locally, nationally or internationally, get involved in supporting the charity or make green lifestyle changes.

The new site is also integrated with social media channels like Twitter and YouTube, and provides all the latest information about Friends of the Earth's campaigning work on climate change and protecting our planet's natural diversity.

Friends of the Earth's Head of Communications Adeela Warley said:

"We decided to revamp our website to reflect Friends of the Earth's work in 2010 and beyond.

"The online world is a critical platform for us to communicate with people, get them involved in our campaigns and raise funds in the fight for a health planet.

"Our new site is fast, exciting and easy-to-navigate, and we're really excited to be unveiling it today."

Strange was asked to redevelop the website and carry out extensive user testing before, during and after the build process. Following today's launch, Strange will continue to contribute to the development of Friends of the Earth's website.

Jonathan Boston, Director of Strange, said:

"We have taken a rigorous approach to developing this website and will be evaluating it at key project stages against our defined user personas.

"Friends of the Earth is a great organisation to work with and we're delighted to have been selected for this project."

ENDS

Notes to editors:

1. Strange is a creative digital marketing agency providing a wide range of online marketing services including social, search, display, optimisation and email marketing. For further information visit www.strangecorp.com

If you're a journalist looking for press information please contact the Friends of the Earth media team on 020 7566 1649.

Published by Friends of the Earth Trust